Feel free to steal any of my slides from the Curbside Chat presentation. Here's a link to the latest version44.
I like what James has suggested about child mobility. I'd anchor with that.
Then I'd switch to Taco Johns and the entire productivity argument. What is our most productive building type? A: Walkable places.
Then connect the two: We can create environments children prosper (your mission) but doing things that are good for our bottom line.