Joy Fan Urbanist // Futurist // Entrepreneur
A world where we can "shop local, globally" by making retail accessible to ANYONE in the world is a personal mission.
Championing brands to success using smart technology, behavioral data and experiential design is my DNA. I bring texture to our digital age by amplifying a brands story through physical retail.
Consumer obsessed, I've dedicated my career in shifting the way retail is experienced through my executive roles in creative strategy, business development, experiential marketing, brand partnerships and retail operations.
From building the experiential program for Bespoke at Westfield to being a founding member of Storefront (global marketplace for short term retail) -- growing it into series A in 2014; globally in 2016; I thrive in pushing the boundaries of conventional retail by making inline, vacancies and mixed-use retail more accessible to entrepreneurs, artisans, DTC brands, etc through pricing transparency, resource democratization and scalable operations.
Having translated hundreds of DTC brands into interactive 3D pop-up stores, multi-sensory trade show exhibits and stimulated demo environments; with 15+ years of proptech, retail solutions, experiential marketing, brand experience, I now lead strategy, retail operations for DTC brands and real estate developers as founder of the creative consultancy: "INBTWN"; founder of a retail tech platform: “re/tell” and lead brand experience and partnerships for Tim Armstrong's new venture: "the dtx company."
For those inspired to make an impact by democratizing the access of real estate; let's connect!